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Global Digital Out-of-Home Media

According to a new global forecast, digital out-of-home media (DOOH)
remains among the fastest growing media in the world. The U.S. remained
the largest global market, while China was the fastest growingTechnology and innovation continue to drive transformational change in global DOOH media, consumer media behavior and the marketing ecosystem, with strong prospects for sustained double digit growth for digital
place-based networks, billboards & signage over the 2011-2015 forecast
period. With continued global scale and increased adoption of integrated
digital marketing strategies, this current research strongly suggests
DOOH has the potential to create an unrivaled mass audience
communications channel supporting the economic engines of both developedand emerging markets.

One reason the publisher likes the long term growth prospects for DOOH
is because of its potential to reach, engage and influence an
increasingly demanding, elusive and wireless connected mass consumer
audience in 4 major global regions comprising 59% of the world's 6.8
billion population generating 74% of the world's $74.4 trillion in
purchasing power? We're seeing just the tip of iceberg in DOOH spending
long term.

DOOH is one of the world's fastest growing media. While the rate of
digital OOH growth has gone through a "gold rush" and the publisher
predicted "shakeout" phase for two consecutive years, the report
anticipates U.S. digital OOH spending will grow 15.1% to $2.07 billion
in 2010, with worldwide spending up 16.3% to $6.47 billion, and is
expected to expand another 16.7% in 2011.

The Global Digital Out-of-Home Media Forecast 2010-2015 is the most
comprehensive and respected source of strategic intelligence used by
leading digital OOH operators, financial companies, brands and agencies,
due to its breadth and depth of data and predictive analytics.