The product, of course, is fake, and the campaign actually touts the power of advertising (particularly billboards) to capture consumers' attention and drive home brand messages
Nine ordinary bus shelters in Chicago, IL, were transformed with bold 3-Di¬mensional extensions that became literal translations of the ABSOLUT® cocktail world.
On May 12, Georgia Gov. Nathan Deal signed long-sought legislation to improve visibility of billboards by expanding control of vegetation (targeted view zone).
"This is a major victory," said OAAA President and CEO Nancy Fletcher. "This progress is a tribute to persistence. Congratulations to all those who worked toward this goal for decades."
OAAA staff and member companies joined state officials at the American Association of State Highway & Transpor¬tation Officials (AASHTO) meeting in St. Louis, MO, last week.
Numerous issues affecting outdoor advertising controls were on the agenda. Of significance, the Federal Highway Administration (FHWA) reported that its long-awaited traffic safety study is still undergoing internal review. No date has been set for release of the research report (it was originally due mid-2010).
Out of home advertising revenue rose 4.2 per¬cent in the first quarter of 2011 compared to the same period in 2010, accounting for nearly $1.4 billion. The increase in revenue signals steady positive year over year revenue growth since the second quarter of 2010.
The Global Digital Out-of-Home Media Forecast 2010-2015 is the most comprehensive and respected source of strategic intelligence used by leading digital OOH operators, financial companies, brands and agencies, due to its breadth and depth of data and predictive analytics.
Tens of thousands of Irish people are leaving their debt-shattered land because they can't find work. But one frustrated job hunter, 26-year-old Feilim Mac An Iomaire, has refused -- and captured the nation's imagination with an inventive PR stunt that highlights his plight. "SAVE ME FROM EMIGRATION," reads Mac An Iomaire's billboard in the heart of Dublin.
Young noted that Mara was identified and captured as a result of an FBI publicity campaign that including posting Mara's image from bank surveillance photos on digital billboards across the country.
OOS Investments LLC, the premier out-of-home media company, today announced that they are expanding into Times Square, with a new full-motion digital billboard located at 153 West 44th Street.
BILLBOARDS that went up in Sacramento recently say "Game Over," with a deflated basketball representing the "O," and, below that: "If the Kings leave, we all lose."
The billboards direct Sacramentans to a Facebook page, facebook.com/SacDeflated, where an online campaign aims to retain the N.B.A.'s Sacramento Kings, whose owners reportedly are contemplating a move 400 miles to the south, to Anaheim, Calif.
Reaches heavy commuter traffic in route to South Fulton, Fayette, Clayton and Henry Counties. Immediate area includes heavy retail shopping, Georgia State Farmers Market, etc. I-75 is a major artery passing through Atlanta toward South Georgia and Florida.
4 great faces in Queens creek. Queen Creek has grown from rich rural roots to what is one of the most innovatively planned family friendly home towns in Arizona. The rapid expansion experienced by nearby cities in the 1980s continues today. The Town of approximately 24,000 citizens faces inevitable growth. Residents seek to preserve the Town’s friendly, small town spirit while providing economic and recreational opportunities and a high quality of life.
6 Sign faces highly visible bulletin is easily seen by motorists traveling along several busy routes. Located less than 2 miles north of Newark Airport and less than 1 mile south of the Prudential Center, home of the NJ. Devils hockey team & Seton Hall Pirates.
